Marketing Essay Example | Topics and Well Written Essays - 250 words - 39

Marketing - Essay Example The business plan and functional policies are designed accordingly. If any point is overlooked during the planning phase, the expected performance cannot be guaranteed. In order to overcome the risks, the key point is inclusion of all stakeholders in the relevant phases of planning and decision making. It is because; no human being can be expert in all aspects. Involvement of people belonging to various fields adds value to the decision making process and various other aspects are highlighted which can not be thought over by a small team. Another important point in overcoming the risk is to allocate considerable time to the phase of planning. A common mistake is to do planning in a hurry and then waste much time in making corrective actions. The suitable approach is to plan well and plan ahead. This is the reason of success of Japanese industrialists which must be followed by all entrepreneurs who want to make a success