Marketing Essay Example | Topics and Well Written Essays - 250 words - 39

Marketing - Essay Example The business plan and functional policies are designed accordingly. If any point is overlooked during the planning phase, the expected performance cannot be guaranteed. In order to overcome the risks, the key point is inclusion of all stakeholders in the relevant phases of planning and decision making. It is because; no human being can be expert in all aspects. Involvement of people belonging to various fields adds value to the decision making process and various other aspects are highlighted which can not be thought over by a small team. Another important point in overcoming the risk is to allocate considerable time to the phase of planning. A common mistake is to do planning in a hurry and then waste much time in making corrective actions. The suitable approach is to plan well and plan ahead. This is the reason of success of Japanese industrialists which must be followed by all entrepreneurs who want to make a success

Customer Relation Management Essay Example | Topics and Well Written Essays - 1000 words

Customer Relation Management - Essay Example The incident reported by Christina Pazzanese of Boston Globe, recounts a dissatisfying service in getting a train-delay refund attributed to slow and inefficient customer service. Considering the amount involved in a train refund, it is relevantly cheap; however, such dissatisfaction breeds anger and frustration on the part of the client. The problem is service related. According to Bowen et. al., â€Å"customers also care about fair treatment in connection with two service experiences they might have – the service delivery itself [†¦] and what the business does to recover when customers are disappointed by the service delivery.† (1999). It is thereby essential that when first service encounter with the customer fails, a recovery step should be carried out to ensure that the expected obligation by the client is fulfilled. In the case of Pazzanese’s report, the first service encounter has already failed whereby the train is behind schedule. From such a dissat isfying service, the company attempts to compensate by providing a refund. The refund procedure is another failure because of the long delay that client had to wait therefore defeating the purpose of service recovery. Adding to such discomfort is a series of complaints relayed by the client such as the missing indication of date and time of the refund in the notification slip to identify the specific period and separate one delay refund from another and the lack of rejection notice sent to the client to notify client of the reason for the rejection.

Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words

Marketing Communications - Essay Example Marketing communication can be described as a tool which is utilised for the promotion and branding of a firm as well as its offerings (Govoni, 2004). The impact of organisation on the overall marketing process and marketing communication identifies the factors affecting those processes. Marketing communication can also be described as an assimilation of various ideas, designs, and campaigns in order to percolate a particular message to the target audiences. According to the traditional marketing communication, there are five major tools used in communication (Kotler, 2004). These are advertising, personal selling, sales promotions, direct marketing and public relations. Media can be described as the medium through which these communication tools reach the target audience. For a long time, a predictable and formulated mix has been used, for example, different communication and media mix is used for business-to-consumers and business-to-business audience (Williams and Cutis 2012). Tec hnology and social media have complicated the traditional marketing mix and organisations have now started to explore. Recent slowdown in the economy has increased the pressure on the already overloaded marketing department. Managers are now required to create innovative strategies with even lower budget. Every department is now accountable for the budget they get. This has also led to internal competition. Apart from that, organisations are increasingly realising the importance of corporate social responsibility (CSR) and ethics. Businesses have started incorporating these activities in most of their marketing and communications plans. The accountability and authenticity of these programs and campaigns are still questionable, it is clear that the marketing communication is rising from its traditional form to a more innovative, creative and comprehensive approach (Mangold and Faulds, 2009). In the current essay, a review will be done on the marketing communication tools and theories . The current disadvantages of these tools and future strategies will be discussed, with the help of relevant corporate cases. Theory and principles Based on numerous studies and research work, marketing communication theories are established. They are the result of years of consumer surveys, and analyses of the perception, changing preferences etc. The importance of these theories lies in the fact that, understanding of these theories is of immense help in formulating a strong communication strategy. Below are few of the established and widely used theories of marketing communication; AIDA Model This is one of the first models of communication strategy. AIDA stands for attention, interest, desire and action. Though in the year 1911, another factor, satisfaction was also added, the model is better known by its four factors; Attention- this is the first step of a communication process. Here the strategy is to get the attention of the customers. Presentations of revealing facts and fi gures or identification of a preliminary problem are few of the strategies which can be used in this step. Interest- once the marketer has gained attention, the next step is to generate interest and maintain it. The objective is to keep the interest of the consumer

Online Course Materials and Online Educational Tools Essay

Online Course Materials and Online Educational Tools - Essay Example Some courses are therefore available through a face to face teacher interaction which is supplemented by online course material and other educational tools. There has been some debate about the effectiveness of the online courses per se or of the supplemental course materials to add to the students’ understanding of the subject (Allen and Seaman, 2006) .Moreover, previous research has also found that teachers’ perceptions about the effectiveness of the online course or course material differs vastly (Dawley, 2007) which may in turn impact on their enthusiasm to adopt their teaching to the new requirements entailed by the online mode of learning. This research therefore aims to assess what teachers in college X at the University of Y, in Jeddah, KSA think about the online course material that the university uses to supplement the classroom teaching. As such, the main research questions are: 1. What do the teachers think are the advantages and disadvantages of the online course material? 2. What are some of the barriers and challenges that teachers face while developing and managing the online content for their courses? 2. Literature Review According to Allen and Seaman (2006), online education is not restricted to the fringe anymore instead the popularity of online education is increasing rapidly (Dawley, 2007). In fact, it has become crucial to the long term plans of any institution to incorporate online courses for both local and international students. As more and more teachers begin to adapt to this method of teaching, it is necessary to understand their perceptions about moving to an online approach. This paper takes at look at the perception college teachers have about online... As the report declares two teachers are interviewed from a University in Jeddah, and their opinion sought on the impact on student learning that the online course content that the University uses to supplement regular classes. The teachers are selected on the basis of convenience sampling from among the acquaintances of the researcher. The interviews are conducted over Skype, and the responses are analysed in a reflective manner. The findings are discussed to highlight the advantages and disadvantages of the online course content, and recommendations made for the improvement of the same.This paper highlights that online education is not restricted to the fringe anymore instead the popularity of online education is increasing rapidly. In fact, it has become crucial to the long term plans of any institution to incorporate online courses for both local and international students. As more and more teachers begin to adapt to this method of teaching, it is necessary to understand their per ceptions about moving to an online approach. This paper takes at look at the perception college teachers have about online course materials and online educational tools.  Many researchers have made the observation that in spite of the high demand of online courses, faculty members are not very keen to shift their mode of teaching to an online medium.  One of the major concerns of adopting an online approach is pedagogical – whether the process of teaching would be as effective as that of a classroom.

The Education Systems of England and Saudi Arabia Essay

The Education Systems of England and Saudi Arabia - Essay Example 'The British government has set a national curriculum, which clearly defines different stages and core subjects for children ages 5 to 16 (The Education System in England, n.d.). It specifies the various subjects to be taught at different stages, the expected knowledge, skills, and understanding level for the various subjects, and how the children's progress should be tested (The Education System in England, n.d.).' (qtd. in University of Michigan, n.d.) THE NATIONAL CURRICULUM (ENGLAND) The National Curriculum consists of 11 subjects, including; English, design and technology, geography, math, information technology, music, science art, physical education, history and modern foreign language. The National Curriculum is split up into for stages, referred to as Key Stages, and are based on the student's age. The key stage of a child reflects what subjects will be studied and the method by which they will be taught. Key Stage 1 includes children ages 5-8, Key Stage 2 consists of children 8-11, Key Stage 3 is made up of children ages 11-14, and Key Stage 4 is composed of children 14-16. At the end of each Key Stage, students are required to take a standardized test, known as the SAT, associated with that particular stage. The achievement level Surname 3 obtained on each test is then reported to the parents and the public in two ways: the student's actual test grade and the teacher's individual assessment of each student (The Education System in England, n.d.).' (qtd in University of Michigan, n.d.) In Saudi Arabia, the educational system is structured with the same strict control by the government as it is strict in England, or maybe perhaps stricter. 'Government control... 'Government control of schoolbooks to guarantee they are consistent with Islam and devoid of anything conflicting with its principles. The Saudi government maintains control of every aspect of educational material:[15] "The government shall be concerned with the control of all books coming into the Kingdom from abroad or going out of the Kingdom to the outside world. No books shall be allowed for use unless they are consistent with Islam, the intellectual trends and educational aims of the Kingdom..."[16] The government policy also states: "All books should fulfill the aims of education and be devoid of anything conflicting with Islam."[17]Students also learn "how to face misleading rumors, destructive doctrines, and alien thoughts,"[18]The Saudi education authorities insist "the school textbooks should be in line with Islamic requirements."[19]'. (Stalinsky, 2002). Additionally, the British Council affirmed and posted 'After five years of secondary education, students take examinations in a range of subjects at the level of General Certificate of Secondary Education (GCSE). The GCSE is a single-subject examination set and marked by independent examination boards.

Graffiti Art in Los Angeles Research Paper Example | Topics and Well Written Essays - 750 words

Graffiti Art in Los Angeles - Research Paper Example While he began in these small venues, today Crash is recognized as one of the fathers of the graffiti art movement, and has had a tremendous influence on Los Angeles artists. In addition to being a highly influential graffiti artist, Crash curated the seminal 1980 Graffiti Art Success for America at Fashion MODA (Chang 2005). This exhibition launched the 1980s graffiti art movement that would spread its influence to Los Angeles. Another seminal graffiti artist that emerged from New York and would go on to influence Los Angeles artists was Fab Five Freddy. Fab Five Freddy was a member of the New York graffiti group the Fabulous Five. Freddy got his name for his consistent tagging on the number five on subway walls. Freddy became a part of the seminal New York film Downtown 81, as well as a number of other seminal pop art projects (Loos 2006). While New York foregrounded many of the aesthetic elements, Los Angeles would adopt these elements and implement them into their own unique styl e. In large part Los Angeles graffiti took on gang connotations. With the sprawling urban populace, gangland delineation became a prevalent issue and in many ways graffiti art was used to mark territory. Still, there also exists a wide variety of Los Angeles graffiti artists that are producing positive and cutting-edge graffiti art. Among the seminal Los Angeles graffiti crews are WISK, SER, CHAKA, SKEEZ, TRIAX and GESO (50mm Los Angeles, 2006). One of the prevalent artists in these regards is Riskyone. Riskyone started making graffiti art in the early 1980s and has continued until the present day. His style is brash and bright, and one can detect an influence by artists such as Keith Haring and New York graffiti artists. Prime-K2S is another prominent Los Angeles artist. Prime-K2S... While New York foregrounded many of the aesthetic elements, Los Angeles would adopt these elements and implement them into their own unique style. In large part Los Angeles graffiti took on gang connotations. With the sprawling urban populace, gangland delineation became a prevalent issue and in many ways graffiti art was used to mark territory. Still, there also exists a wide variety of Los Angeles graffiti artists that are producing positive and cutting-edge graffiti art. Among the seminal Los Angeles graffiti crews are WISK, SER, CHAKA, SKEEZ, TRIAX and GESO. One of the prevalent artists in these regards is Riskyone. Riskyone started making graffiti art in the early 1980s and has continued until the present day. His style is brash and bright, and one can detect an influence by artists such as Keith Haring and New York graffiti artists. Prime-K2S is another prominent Los Angeles artist. Prime-K2S exhibits a style influenced by modern computer technology, with much of his tagging be ing indicative of the typeface that word-processors demonstrate. In these regards, it’s a uniquely modern feel that distinguishes his work from other Los Angeles artists. Finally, Tolse, who is recently deceased, is also another seminal Los Angeles graffiti artist. While Tolse style is highly exuberant, he is perhaps most recognized for finding unique areas to tag. It’s clear that while New York foreground the graffiti art movement, Los Angeles artists adopted these styles and implemented them in their own work.

Research Paper Example | Topics and Well Written Essays - 2500 words

Research Paper Example It is also my job to become familiar with its structure and the steps necessary in forming a for-profit facility within a community of approximately 75,000 residents. My primary purpose is to define, develop, and to show how this facility can be set up to meet government regulations and requirements and to maximize profitability. One first needs to understand what exactly a primary care facility is and what are their functions. Primary care is a term used for health care services that play a major role in the local community. The term refers to work of health care professions who act as the first and primary point of consultation for its patients. The primary physician who comes in direct contact with the patients is usually a general practitioner or family physician. This is determined by location. In some instances the patient may opt to seek other means to self-determine the seriousness of their situation. Other health care professionals would be a pharmacist or maybe a nurse; thi s is more prevalent in the UK. The advantages to seeing these health care professionals are evident; they provide an immediate access and do not require an appointment. However, in some areas you would need to make an appointment to see a Nurse Practitioner. They would then make an assessment of the ailment or injury and refer the patient to a primary care physician or other care. Primary care in the existing facility involves a large range of health care. This includes all ages of patients, patients from all economic backgrounds as well as geographic origins. This could also include patients who want to maintain their own optimal health, mental health, social health, chronic physical ailments, acute chronic diseases, and including multiple chronic illnesses. Therefore, it is essential that a primary care physician possess a wide range of knowledge in many areas. The physician will also maintain continuity. This is the key to the success of a primary care facility and its staff. Man y of its patients prefer to consult the same primary care doctor for routine check-ups, and many like to see the same doctor for new complaints as well. Many physicians also prefer to collaborate with other primary care providers. Therefore, continuity and collaboration are two of the primary care facilities’ characteristics. The existing primary care/urgency care facility sees all types of patients from children to old adults. It’s located in a small town of 75,000 people and the residents consist of many backgrounds. The facility is located in a median income area; therefore, the patients vary from high income, mid income and low income patients. The current primary care facility see patients with common chronic illnesses; these include hypertension, heart failure and angina, diabetes, asthma and COPD, depression and anxiety, back pain, arthritis, and thyroid dysfunction. The prime care patients also include injuries of all types, broken bones, sprains, burns, cuts, abrasions, and other injuries that need an immediate assessment. This urgent care facility as well as others owned by Norvant specializes in treating serious conditions that may or may not be life threatening. According to the National Association for Ambulatory Care, â€Å"urgent care facilities are ideal for minor injuries like broken bones, small burns, muscle sprains and ear infections.† But like any organization, they also suggest that you go to a Hospital